MEET THE TEAM.
When we work together, we become an extension of your team and implement our advice so that you can focus on being the visionary superhero.
charlie berkinshaw
Partner
Charlie is a seasoned brand builder, mentor, and consultant with over a decade of experience in the CPG space. He specializes in product launches, creative direction, sales strategy, financial planning, and operational efficiency.
As the founder and solo-operator of Element Shrub, Charlie developed (14x) award-winning formulas, launched a line of concentrates and ready-to-drink (RTD) better-for-you (BFY) sodas. As creative director, overseeing all branding and marketing, Charlie boot-strapped the brand to 550+ locations including Wegmans, Fresh Market & GIANT food. Featured on Oprah, Bon Appetit & more, Element Shrub was named the #1 best craft mixer in the country by USA Today.
As VP of Product at Food Biz Wiz, Charlie helped develop a curriculum supporting emerging food and beverage brands ranging in revenue from $12k - $120M in ARR. His expertise in sales and channel strategy, operational efficiency, and COGS and pricing strategy guided over 3,000 brands towards sustainable growth through 1:1 consulting, group coaching, and on-demand trainings.
Charlie currently serves as an Expert-in-Residence at the Watson Institute and is an investor at The Fountain Inn DC, a vintage spirits & cocktail bar in Georgetown.
He holds a B.A. in economics from the University of Pennsylvania and is BPCS (Better Process Control School) certified.
When he’s not advising brands, Charlie enjoys photography, travel, and raising honeybees with his family in Arlington, VA.
MATT SEBASTIONELLI
Partner
Matt founded, scaled and exited three companies in the CPG beverage, packaging, and manufacturing space over the last decade and brings deep operational supply chain knowledge and co-packing expertise to the CPG Anatomy team.
His first company, a mobile canning company for craft breweries, was named the #1 Fastest Growing Private Company in Maryland in 2016. The second was a shrink-sleeve packaging supply company and the third was a multi-location copacking business for RTD beverages including a 100,000+ sq ft facility that he designed & built from scratch on a shoestring budget.
Through this work, Matt and his team supported Fortune 100 brands in the beer, canned cocktail, RTD soda and cold brew coffee space. Since exiting, he has served as a fractional COO for CPG brands advising on supply chain efficiencies, equipment procurement, fundraising & more.
Before jumping into the CPG industry, Matt was a firefighter for over a decade and literally jumped into burning buildings and to save lives. Now he puts out figurative fires on behalf of our clients on a daily basis.
Matt was named a finalist for the “Ernst & Young Entrepreneur of the Year” award in 2017 and received the “Top 40 Under 40” award by the Baltimore Business Journal in 2015. He was a collaborator on a patent for the first widget-less nitro aluminum beverage can and has completed and implemented ISO 9001 Quality Management, HAACP Manager Certification and is PCQI Certified (Preventive Controls Qualified Individual).
Matt lives between Annapolis and Baltimore with his wife and two kids.
why us?
We bring decades of hands-on experience building and running CPG beverage brands & building and running the manufacturing facilities that support them.
WE ARE BUILDERS
We have built a 100,000+ sq ft co-packing facility with 250+ team members.
READY FOR ALL STAGES OF GROWTH
We have co-packed for brands from
$1K to $1B+.
WE HAVE BEEN IN YOUR SHOES
We have firsthand experience from both sides of the industry.