INNOVATE.
ITERATE. ACCELERATE.

For CPG beverage brands looking for hands-on operational support, not just advice.

OUR SERVICES.

Whether you are looking to bring a new idea to life or already have an existing brand, we’ve got you covered from formulation to fractional COO and everything in between.

Product Formulation
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We design custom formulations for non-alcoholic RTD beverages, cocktail syrups, condiments, and more or refine your recipe to make it scalable and efficient.

Packaging & Label Design
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Our team creates eye-catching packaging and labels aligned with your brand and ensures compliance with copacking and industry standards.

Copacking Audit & Selection
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Our experts research, vet, and recommend reliable copackers that meet your production needs, ensuring a smooth transition to scaled manufacturing.

Third Party Certifications
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We’ll coordinate and oversee certifications such as Organic, Non-GMO, and Gluten-Free to build consumer trust and meet industry standards.

Supply Chain Management
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We identify trusted vendors, establish supplier relationships, and manage ingredient and packaging orders to streamline your operations.

FINANCIAL PLANNING
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We provide a clear 5-year financial roadmap, helping you set achievable goals for sustainable growth and long-term success.

BENCHTOP FORMULATION
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We manage small production runs after formulating your product to ensure it scales effectively while maintaining consistency and quality.

Brand Identity & Voice
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Together, we’ll craft a distinctive brand direction and voice to clearly communicate your mission and captivate your target audience.

FDA & TTB Compliance
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From lab tests to processing authority letters, shelf-life studies, and label approvals, we handle compliance so you can focus on growth.

COGS & Pricing Strategy
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We help you calculate your costs and implement a three-tier pricing model to maximize profit margins and market competitiveness.

HR & Payroll Setup
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Our team helps you expand by drafting job postings, screening candidates, setting up payroll, and ensuring compliance with HR regulations.

Fractional Operations Support
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With ongoing support, we assist with cost reduction, quality control, and operational planning to help you scale effectively.

1
What does CPG Anatomy specialize in?
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We specialize in providing end-to-end consulting services for beverage brands and co-manufacturers. From formulation and branding to operations and compliance, we help CPG brands and Co-Manufacturers navigate every stage of the process to bring a product to market seamlessly.

2
Can I work with you if I already have an established brand?
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Yes, absolutely! Whether you're launching a new brand altogether, a new product line or looking to streamline (or rebrand) and scale your existing product line & operations, we can step in at any stage of your journey to provide targeted support and expertise.

3
What types of products do you work with?
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We primarily focus on non-alcoholic RTDs, better-for-you sodas, sparkling water, canned cocktails, cocktail syrups, condiments, and other beverage and liquid products. If it’s in the beverage space, we’ve got you covered.

4
What’s the benefit of hiring CPG Anatomy versus handling it in-house?
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Our team brings over 30 years of experience in launching and scaling beverage brands and co-manufacturing businesses. We provide hands-on, tailored support, saving you time, reducing costly mistakes, and giving you access to industry-leading expertise without the overhead of building an in-house team.

5
How does your pricing work?
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We don’t bill by the hour. Instead, we work on a project-based or retainer model, allowing you to reach out for support without worrying about hourly costs. Plus, we offer a money-back guarantee if you’re not satisfied with the quality of our work.

6
What is fractional COO support, and how does it work?
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Fractional COO support means we act as your part-time operations manager, handling everything from financial planning to quality control at your co-packing facility. It’s a cost-effective way to get executive-level expertise without hiring a full-time COO.

7
Do you handle compliance and certifications?
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Yes, we manage everything from FDA and TTB compliance to shelf-life studies and third-party certifications like Organic, Non-GMO, and Gluten-Free. We ensure all processes meet regulatory requirements, giving you peace of mind.

8
How long does it take to launch a new product?
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The timeline varies depending on your needs, where you are in the process, how quickly you are able to approve things and the schedule and availability of suppliers. On average, from an idea to the first production run, it can take anywhere from 6 to 12 months. However, we’ll work with you to create a realistic timeline tailored to your goals.

FAQ

Expert support for every stage of your CPG journey

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